Monday, July 2, 2007

BY JARED GALL, PHOTOGRAPHY BY MORGAN SEGAL AND THE MANUFACTURER
One hundred years ago, Rolls-Royce was a make renowned for its superb reliability. Its great achievement? A Rolls-Royce Silver Ghost drove back and forth from London to Glasgow 27 times, covering 14,371 miles without mishap, a feat modern Rolls-Royces might have difficulty matching. The Silver Ghost got its name from the original car’s silver bodywork and, in the words of a company exec at the time, its “exceptional stealthiness,” a characteristic the company continues to master today—when was the last time you saw one? (Angelenos don’t count.)
To honor the 100th anniversary of the Silver Ghost, Rolls-Royce is painting 25 Phantoms silver and selling them for about $44,000 more than the already ludicrous $338,350 entry price.

Just Another Special Edition? Well, Yes, but on a Rolls-Royce Scale.
This being a Rolls-Royce, there is far more car and far more finery to be customized, and that is what separates this from more banal special editions. Did the Warner Bros. Edition Chevy Venture come with two solid-silver key fobs? You bet your diaper bag it didn’t. How about silver-trimmed tumblers and champagne flutes? Any of those in the 40th Anniversary Edition Mercedes-Benz CL65 AMG? No, there weren’t. Not even a bottle of cheap spring water.

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